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Podcast Production
Agency Case Study

Discover how we helped a podcast production agency Streamlined Media book 64 sales calls and sign multiple clients in 90 days

From unclear targeting and lack of outbound to consistently booking 20+ calls per month

Streamlined Media was looking to change their targeting from smaller companies to bigger ones and was unclear on how to go about targeting them with cold outbound. They were looking more established companies for their podcast production offer

Service: Podcast production & short-form content
Targeting: Global - English speaking countries
Ideal Client Profile: Established companies with existing content

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Before working with us, Streamlined Media was mainly targeting smaller companies. They wanted to transition more established clients and higher retainers, but they didn't have the know-how to go after these types of companies using cold outbound.

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We picked cold email as our outbound channel. After building the infrastructure and warming up the domains, we got many bookings right from the beginning. We struggled a bit with targeting and finding companies who wanted to pull the trigger because many leads were uncertain about how good the ROI with podcasting would be. Streamlined Media was still able to sign clients from our leads.

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Multiple New Clients Signed
64 Sales Calls Booked
90 Day Timeframe


Client Reviews

Take a look at what our customers say about us

Michael Rosetti

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Booking meetings was a big issue that was the reason why we couldn’t really scale. When we started working with Ikoni Digital, it was a huge change right from the beginning. The reason, why I picked Niko and Ikoni Digital was because it was super easy to get started, I didn’t have to pay an insane setup fee or any hidden fees, and he genuinely provided a ton of value upfront before we even discussed working together.

We have quite a bit of an experience doing lead gen for our company internally as well as hiring quite a few other lead gen agencies in the past. We were looking for a pay-per-lead working relationship and they have consistently provided high-quality leads to us. They have outperformed all our other lead gen agencies and our internal team. 

Ben Yost

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Molly Ruland

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The leads have been so excellent that it has now definitely become part of our business development arsenal of tools and I can’t recommend them enough. So, if you have been thinking of working with Ikoni Digital and your business would benefit from having more leads then I don’t think there is a better team for you to work with.

I got to tell you. Their email skills work. The amount of intrigue that gets people waning to connect with us has been through the roof. It always blew me out of the water how they do what they do. They really became a member of our team. Not just another lead gen agency playing the quantitive game. If you’re on the fence and need help with lead gen, absolutely take a call with Niko.

Karl Sona

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